Marketing software and services is not something just any "ad guy" knows how to do. It's a business that requires experience and knowledge. And it's not like marketing used cars or submarine sandwiches.
The Advertising Marketing team has been helping partners and ISVs across the country with marketing programs - simple projects to year-long, integrated campaigns - for several years. In addition, we've "gotten in deep" with owners and managers helping them analyze and (re) structure sales teams. After all, the sales person is the one who makes the sale.
Norm Robinson co-founded The Partner Channel® in 2003. Since then he and the team at Advertising Marketing have worked with dozens of Partner organizations. Norm's partner, Travis Kurtz, was a Microsoft® Demand Generation Marketer for three years where he worked closely with Partner organizations helping them strategize, create and implement their marketing programs. Aliceyn Magelky worked as a tele-partner Account Manager assisting Partners with their marketing and sales strategies. Bottom line: we've been in the trenches and understand the challenges of today's software vendor.
When you hire Advertising Marketing, there's no "puff & stuff." It's a hard work, get-it-done process. We're here to help you focus, plan, commit and implement.