Abbey is passionate about language, literature, and communications. She holds a Bachelor of Arts degree in Mass Communications and English from Minnesota State University Moorhead, and joined the Advertising Marketing team at the end of 2004. To our good fortune, she uses her passions for language and clear communication as Media and Client Services Director.
Meeting with clients helps Abbey figure out the right media mix and frequency to generate the highest response to their advertising. Working within a budget and figuring out which media will work best for each client is her number one priority. Proofing and placing the ads and using a follow-up strategy to ensure everything is in order before it's time for the client to spend their advertising dollar completes Abbey's job. Throughout the entire process, she's vigilant about our clients' best interests.
Abbey also conquers direct mail campaigns for our clients and anyone outside of the agency who needs help finding a targeted list. Given the proper demographic criteria, Abbey searches for and compiles an on-target list of recipients.
With skills to multi-task, no feat is too complicated and no challenge too daunting because Abbey is an eager student of her craft.